Contact

MAEVE EVERETT

INCOMING MARKETING ANALYST

AT PEPSICO & UMICH ALUMN

About

ABOUT ME

Hello! My name is Maeve Everett, and I’m a recent graduate from the University of Michigan with a degree in Sport Management and a Business minor from the Ross School of Business. I pride myself on being a thoughtful, determined, and diligent individual with experience in marketing, partnerships, content creation, event planning, game operations, and more.

I'm now beginning my professional journey as a Marketing Analyst at PepsiCo in New York City. Alongside my continuous pursuit of personal and professional growth, I’m always open to authentic, innovative, and impactful opportunities that challenge me and inspire others.

EXPERIECE

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EXPERIENCE

Michigan Football

Comm and Public Relations Intern

2022-2025

Recording in-game player participation and drafting live game notes
Use Adobe and Microsoft software to organize team images and documents
Edit and publish over 140 player biographies on MGoBlue.com
Interview student-athletes on their academic accomplishments

Michigan Sport

Consulting Group

E-Board Advisor

2022-2025

Former President, Vice Preisdent of Operations, Analyst, and Executive Coordinator
Support 7-member executive team responsible for strategy, managing projects, and membership development
Serve as the point of contact for client acquisition and faculty communications

PepsiCo

Marketing Intern

Summer 2024

Conducted thorough analysis of Starry Lemon Lime’s brand performance, competitor strategies, and channel dynamics
Engaged in over 20 professional development activities, gaining direct exposure to agency collaboration, executive-level insight, mentorship programming, cross-functional workshops, and on-site plant visits

Detroit Lions

Training Camp Assistant, Marketing

Summer 2023

Pioneered a diverse range of interactive and sponsored marketing campaigns to foster communal pride across record-breaking practice crowds
Collaborated with 6 front office executives to coordinate post-practice autograph and media sessions for players, coaches, and Lions Legends

Wasserman, Next Gen

Account Management Intern

Summer 2023

Liaised with client services to streamline digital recruitment on behalf of Amazon's Prime Student Program
Strategized creative and efficient techniques to drive student engagement, successfully boosting social impact to 9M total impressions

Detroit City FC

Operations & Management

Intern

Summer 2022

Set up and routinely operated 10 match-day experiences such as ticketing, merchandising, and sales
Designed and oversaw various DCFC marketing campaigns
Created an initiative to establish the first-ever DCFC Kids Club

The University

of Michigan

Teaching Assistant for SM 100, SM 217, BCOM 369, and BCOM 430

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Michigan Women Empowerment in Sport and Entertainment

Director of Event Planning

The University of Michigan School of

Kinesiology

SM DEI Event Planning Team Member

Sport Business Association

Active Member

MY WORK

NFL Jersey Patch

Business Proposal Slides

Below you will find a slide deck I created for my Communications course business proposal assignment. Made from scratch on Google Slides, I aimed to share the enticing, lucrative opportunities currently on the table for the National Football League as it pertains to adapting corporate jersey patch sponsorships.

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One-Pager on

Mark Sanchez's Marketability

A one-page document I created from scratch on Canva in the Winter of 2023. The content of this piece includes background on former NFL QB, Mark Sanchez, his current role at FOX Sports as a game analyst, and the unique marketability he has created through his diverse heritage and social media presence.

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Short Informative Report

I wrote this memorandum with the intention to inform current and future Michigan Sport Management students about the opportunities and experiences available as a Communications and Public Relations Intern for Michigan Football. Included in the report is also an infographic that I designed.

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CONTENT CREATION

CONTENT
CREATION
ON TIKTOK

When Covid hit back in 2020, I decided to take my health into my own hands, losing over 140 pounds in 14 months. Since my weight loss journey and for roughly the past year, I have chosen to share my transformation, alongside tips and advice, on TikTok. My content has driven my account to reach over 450k followers and 26m likes. Additionally, I have been offered the unique opportunity to take on brand deals with notable companies such as Walmart and Quest Nutrition, as well as share my story with major media outlets such as Good Morning America and the Daily Mail.